TODD G. HIGDON: Be sure to watch the game, or at least, the commercials

By Anonymous
Posted Feb 01, 2012 @ 09:33 PM
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Well, this Sunday is the Super Bowl, and even though I don’t follow the two teams who will play, I will probably watch the game for the commercials. Growing up in Newtonia, I can remember watching football after Sunday dinner with my dad or even watching it during Thanksgiving or in some cases, watching down at Grandpa and Grandma Higdon’s house here in Neosho. I do believe Grandma Higdon was more of a football fan than Grandpa Higdon was.

During my junior year in college at MSSU, I had taken a public relations course, taught by Richard Massa. When it came time for the Super Bowl to be on the TV, Mr. Massa presented us an assignment: to watch it not for the football, but for the commercials, which were going to be shown. I can’t remember them very much, but you can imagine that some of them had to deal with Pepsi or Coke all the way to cars to new household items.

So I guess that I am addicted to watching the new commercials. Since the early 1990s, I have watched a few Super Bowls, but last year’s really comes to mind. As we all know, a year ago this week, Southwest Missouri was blanketed with enough snow to make a snow castle. During that time, fellow reporter Wes Franklin, and later his wife and son, stayed at our house on Grand Avenue. For five days, we walked to the Daily News, and Tina walked to Freeman Neosho Hospital because of the snow.

On Super Bowl Sunday last year, we had a party where we not only watched the game, but also the commercials. One particular commercial that comes to mind – and I still watch on YouTube – is a young kid dressed up like Darth Vader, trying to use the “Force” to move objects, eventually trying to turn on his parent’s Volkswagen. You know, the Force worked for him: well, it was his father who used the remote control to start the car. The kid stepped back with amazement. That commercial still brings a smile to my face.

So I encourage you, the readers, if you have a chance to watch the Super Bowl, do, and watch the commercials — they are both informational and amusing.

Todd G. Higdon is a staff writer and writes a weekly column for the Neosho Daily News. He can be reached at tghigdon@neoshodaily news.com

Well, this Sunday is the Super Bowl, and even though I don’t follow the two teams who will play, I will probably watch the game for the commercials. Growing up in Newtonia, I can remember watching football after Sunday dinner with my dad or even watching it during Thanksgiving or in some cases, watching down at Grandpa and Grandma Higdon’s house here in Neosho. I do believe Grandma Higdon was more of a football fan than Grandpa Higdon was.

During my junior year in college at MSSU, I had taken a public relations course, taught by Richard Massa. When it came time for the Super Bowl to be on the TV, Mr. Massa presented us an assignment: to watch it not for the football, but for the commercials, which were going to be shown. I can’t remember them very much, but you can imagine that some of them had to deal with Pepsi or Coke all the way to cars to new household items.

So I guess that I am addicted to watching the new commercials. Since the early 1990s, I have watched a few Super Bowls, but last year’s really comes to mind. As we all know, a year ago this week, Southwest Missouri was blanketed with enough snow to make a snow castle. During that time, fellow reporter Wes Franklin, and later his wife and son, stayed at our house on Grand Avenue. For five days, we walked to the Daily News, and Tina walked to Freeman Neosho Hospital because of the snow.

On Super Bowl Sunday last year, we had a party where we not only watched the game, but also the commercials. One particular commercial that comes to mind – and I still watch on YouTube – is a young kid dressed up like Darth Vader, trying to use the “Force” to move objects, eventually trying to turn on his parent’s Volkswagen. You know, the Force worked for him: well, it was his father who used the remote control to start the car. The kid stepped back with amazement. That commercial still brings a smile to my face.

So I encourage you, the readers, if you have a chance to watch the Super Bowl, do, and watch the commercials — they are both informational and amusing.

Todd G. Higdon is a staff writer and writes a weekly column for the Neosho Daily News. He can be reached at tghigdon@neoshodaily news.com

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