In October, many shoppers make an extra effort to buy products that support breast cancer research, treatment and education, from can openers to wedding gowns.

October is National Breast Cancer Awareness Month, a time when many residents make an extra effort to support breast cancer research, treatment and education. Petrine Cummings Rowan of Whitman purchased a wedding dress that was designed for the Something Pink Campaign, a sale of pink-themed bridal gowns by 21 designers to raise money for breast cancer research.

“As soon as I saw the ivory dress with the pink ribbons, I fell in love with it,” said Cummings, who purchased her Sabrina Toy gown last October at The Bridal Secret in Quincy. “When I learned it was from the Something Pink series, I said, ‘This is the one.’ My aunt is a breast cancer survivor.”

Marielle Gillard, president of the Jordan Hospital Club, helped organize the third annual Kayla’s Beat Goes On 5K Walk/Run, which will be held Oct. 17. The race registration fees and pledges, as well as 2009 hospital gift shop sales, will support the new Jordan Hospital Breast Health Center in Brockton.

“It’s important for women to be able to come to their local community hospital for their breast health needs,” Gillard said. “We want to make it easier for patients during a very stressful time to get the best care possible.”

Leanne McElligott of Easton is throwing a costume party for adults at the Knights of Columbus Hall in Randolph on Oct. 24. Everything has been donated – from the hall and refreshments to the band, DJ and raffle prizes. Admission and raffle tickets are available at the Milano Salon & Spa in Stoughton; all proceeds will go to the Breast Cancer Research Foundation.

“My mother, Marilyn Keselman, passed away eight years ago due to this awful disease. I am throwing this event, ‘Bucks For Boobies,’ in her memory. She volunteered for many causes, and I know she’d be very proud of me and of this event,” McElligott said.

These women have all lent a hand; now it’s your turn. This page and the next feature a sampling of products you can buy to support breast cancer organizations.

LACE UP

To mark the 20th anniversary of the New Balance partnership with Susan G. Komen for the Cure, the Boston-based company is producing a limited run of pink suede 993 running shoes with a personalized message on the tongue. Personalized shoes can be ordered at the New Balance stores in Mashpee and Burlington or online at newbalance.com; the retail price is $149.99. New Balance will be donating a minimum of $500,000 to Susan G. Komen for the Cure.

TEE TIME

The LIVE shirt from Chewylou Designs was inspired by the founder’s mother, a breast cancer survivor. The acronym stands for “love, imagine, value and embrace.” The long-sleeve pink-and-white T-shirt is available in four sizes (S to XL) and sells for $37.95 at GettiGear in Hingham. Chewylou donates 20 percent of the profits to Susan G. Komen for the Cure.

PIN YOUR HOPES

Inspired by his wife’s courage and strength in coping with her breast cancer diagnosis, jeweler Mark Cirone has designed a breast cancer ribbon made from 14 karat yellow gold and 18 pink cubic zirconia stones. The inch-long ribbon can be worn as a pin or a pendant and sells for $299 at Cohasset Jewelers. All profits go to Susan G. Komen for the Cure and the Breast Cancer Research Foundation; to date, $50,000 has been donated.

AMAZING FEET

Travi Jo wedges with polka dot bows designed by Sheridan Savio, a cancer survivor, are available in many sizes and colors and sell for $24 at www.clips4acure.com. Savio donates 20 percent of her profits to the American Cancer Society and Susan G. Komen for the Cure. Pink ribbon SwitchFlops, available in sizes 5 to 11, are $36, and interchangeable straps are $12 at Daisy Riley Clothing and Accessories in Plymouth. SwitchFlops is donating 25 percent of sales from the pink ribbon flip-flops to the Young Survival Coalition.

BRIGHTON YOUR DAY

The 2009 Power of Pink Collection from Brighton Accessories includes a badge clip featuring a pink enamel ribbon with 15 Swarovski crystals ($40) and a heart charm bracelet ($48), which are available at Posh of Easton. For each piece sold in October, Brighton is donating $10 to breast cancer organizations around the country. Posh is donating a portion of the proceeds to Susan G. Komen for the Cure.

GLOBAL HEALING

The jewelry in the Kuponya Zulugrass Pink Collection is made of a tough, hollow grass that grows on the Kenyan plains. The Maasai women cut the grass into pieces, dye the pieces and combine them with Czech glass beads to create earrings, bracelets and necklaces, which sell for $15 to $45 at Native in Scituate. In Swahili, “Kuponya” means “to heal.” Ten percent of sales will be donated to the Women’s Health Initiative in rural Kenya and the Breast Cancer Research Foundation.

CARRY ON

The Cause Bag from Ameribag can be worn three ways – over the shoulder, cross body or around the waist. Featuring a black microfiber exterior with two pockets, pink ribbon detail and a pink lining, the 10-by-51/2-by-5-inch bag sells for $24.95 at The Clog Shoppe in South Weymouth. Ameribag will be donating 55 percent of the profits to a New York breast cancer organization and the American Cancer Society.

BREAST FRIENDS

A recent study found that women with a family history of breast cancer are less likely to develop the disease if they breast-feed their babies. In October, Mamas Move in Norwell will donate 10 percent of sales for all nursing products to Susan G. Komen for the Cure. Products include Medela breast pumps ($279.99) and all Medela accessories, Bebe AuLait nursing covers ($35), Bravado nursing bras ($35 and up), Boppy nursing pillows (29.99) and My Breast Friend nursing pillows ($42-$49).

SOUNDS GOOD

The next best thing to a roaring fire in the fireplace is the Crackling Wick candle, which sounds like burning wood. The 18.5-ounce wax candle in a jar comes in five fall scents (pumpkin chai tea, apple walnut, orange spice, amber and pumpkin patch) and sells for $27.99 at Forget Me Knot Country Store in Easton. For every candle purchased in October, store owner Sheila Smith, a breast cancer survivor, will donate $4 to Susan G. Komen for the Cure.

SUPPORT THE GIRLS

For each bra purchased on Oct. 15-17, Bloom Lingerie in Hingham will donate $5 to the National Breast Cancer Foundation. Bloom carries a selection of no-wire Wacoal Awareness Bras, which are more comfortable than under-wire bras for women who have had reconstructive breast surgery. Wacoal will donate $2 to Susan G. Komen for the Cure for every Wacoal or b.tempt’d bra fitting at Macy’s in Braintree on Oct. 22. Wacoal will donate an additional $2 for every Wacoal and b.tempt’d bra purchased at that time.

BLING IT ON

These pear-shaped cubic zirconia dangles ($36) were inspired by the earrings worn at the Golden Globe Awards by actress and breast cancer survivor Christina Applegate. Amy Montminy of Quincy will donate $9 to Susan G. Komen for the Cure for each October purchase of these earrings at her “famous fakes” jewelry boutique, Filthy Rich of Boston.

CAN DO

When your home loses power during a hurricane or winter storm, you can open a can of tuna with the KitchenAid Cook For the Cure manual can opener, which is on sale for $12.99 at Kohl’s. KitchenAid will donate 10 percent of the purchase price of the can opener and other KitchenAid Cook For the Cure products to Susan G. Komen for the Cure.

VERA GENEROUS

This year, Vera Bradley is donating 10 percent of sales for all its products made with the Hope Garden pattern to the Vera Bradley Breast Cancer Foundation. Daisy Riley Clothing and Accessories in Plymouth carries an assortment of Hope Garden bags, including the wristlet ($25), Gabby handbag ($48) and small duffle ($69).

YOU’RE WELCOME

For each purchase of a pink ribbon welcome mat ($24.99) from Harry’s Carpet One Floor & Home in Quincy, $6.25 will be donated to the Breast Cancer Research Foundation. 

RUN FOR THE MONEY

If you’re a member of the YMCA in Hanover or Super Fitness in Quincy, try out the new pink Cybex treadmills. Cybex will make a donation to the Breast Cancer Research Foundation of 10 cents for every mile logged in October. At Super Fitness, members can bring guests with a free one-day pass or free one-week trial membership.

HOT LIPS

Improve your pucker power with pink sheer Swan Boat lip gloss, one of the Boston Mint Glosses by J. Ilacqua, owner of the Adamo Day Spa. The hypoallergenic, paraben-free lip gloss sells for $5.95 (purse size) and $13.75 (.25 ounces). Adamo will donate 10 percent of Swan Boat lip gloss sales this month to the Breast Cancer Research Foundation.

ALL EYES

For Eyes Optical in South Weymouth will donate $1 to the Breast Cancer Research Foundation for every purchase of select designer eyeglasses and lens products. All frame purchases include free single vision prescription plastic lenses with free sun or fashion tint. Prices start at $99.95.

HAIR IT IS

Adorn your little girl’s tresses with a pink ribbon Breast Cancer Awareness hair streamer, tuxedo hair bow clip or another Support the Cause hair bob by Deb Cassford of Pembroke. They are available at The Coop in Hingham Square and at the online boutique, notwithoutabow.com, for $2.75 to $7.25. Ten percent of sales this month will go to the Jimmy Fund/Dana-Farber Cancer Institute.

BOUND TO INFORM

An appropriate housewarming gift for Hingham residents is “The History of Hingham, a Colonial American Town,” by Arthur J. Roberts, which retails for $17.95 and is available at Cohasset Jewelers in Cohasset, Hennessy News in Hingham, and Noble’s Camera Shop in Hingham. A portion of the profits will be donated to the breast cancer unit of the new cancer center at South Shore Hospital in Weymouth.

BRIDES FOR A CAUSE

Country Weddings in Hingham is donating 1 percent of all bridal gown purchases this month to the Dana-Farber Breast Cancer Treatment Center.

LUSH LASHES

The polypeptides, proteins and vitamins in RapidLash Eyelash Renewal Serum replenish eyelashes and eyebrows that have become sparse and brittle after chemotherapy. Buy a .1-ounce bottle, which lasts three to six months, for $49.99 at Bella Derma Aesthetics in Braintree. Bella Derma is donating $10 for each RapidLash purchase to the Faulkner-Sagoff Centre, where co-owner Gail Driscoll received treatments for breast cancer.

GOOD DEED BEADS

New from Trollbeads are 10 limited edition Empowerment beads, which fit competitors’ bracelets as well as Trollbeads bracelets. The pink-and-white beads sell for $30 each at Tiny Boxes Boutique in Plymouth. For each Empowerment bead sold, Tiny Boxes and Trollbeads will donate $10.50 to Susan G. Komen for the Cure.

The Patriot Ledger